Field notes
Plain talk about the software your business runs on.
Over twenty years of lessons on building, running, and betting your business on software. No jargon, no filler.
Does your business need custom software?
Not sure if custom software is worth it for your business? Here are the clear signs it's time to stop working around your tools and start building ones that actually fit.
What to do when your developer disappears
The person who built your software stopped answering emails. Find what you own, work out what shape it is in, and get moving before something expires while nobody is watching.
Inheriting a codebase you can't ship
A half-finished project landed in your lap and nobody can get it over the line. Here's how a rescue actually works.
Why I turn down work I could technically do
Saying yes to the wrong project helps no one. Here's how I decide whether I'm actually the right person to build the thing you need.
Your images are the reason your site is slow
Before you blame your host or your platform, look at your photos. On most small-business sites, images are the single biggest thing to fix.
The spreadsheet that runs your business is a liability
Spreadsheets are brilliant, right up until your whole operation depends on one. Here's how to tell when yours has quietly become a risk.
What a good discovery call actually covers
Before a single price is quoted, we need to understand the problem. Here's what I'm really trying to learn in that first conversation.
Why "it works on my machine" isn't good enough
Software that only works in perfect conditions isn't finished. Real quality is what happens on a cheap phone, a slow connection, and a bad day.
You don't need an app. You might need a better form.
A mobile app is a huge commitment for a problem a simple web tool usually solves better, faster, and for a fraction of the cost.
Have a system that keeps you up at night?
Tell me what's breaking and I'll tell you what I'd do about it. A 30-minute call, no charge and no pitch.