Strategy
How to hire a developer when you're not technical
You can't judge code you can't read, so don't try. Judge the things you can: how they communicate, what they ask, and whether they're honest about trade-offs.
6 min read
Performance
Mobile-first isn't a trend, it's where your customers already are
Most people will see your site on a phone first, often only on a phone. Designing for the big screen and hoping it shrinks gracefully has it exactly backwards.
5 min read
Custom tools
Integrations: making your tools finally talk to each other
You probably already own good software. The friction is that none of it talks, so you become the human glue copying data between apps. That job can be automated away.
5 min read
Growth
An email list beats a following you don't own
Ten thousand social followers belong to the platform, not to you. A few hundred email addresses you own outright are worth far more, and can't be taken away.
5 min read
Strategy
Legacy software modernization: the incremental approach
Big-bang rewrites fail more often than they succeed. The safer path to legacy software modernization is incremental: strengthen what works, replace only what needs it.
6 min read
Strategy
What a code audit actually reveals
A code audit isn't about finding fault. It's about understanding what you have, what's risky, and what it'll take to move forward before you spend another pound on the wrong thing.
5 min read
Strategy
Fixed-price vs. hourly: why the pricing model matters
Hourly billing punishes you for asking questions. Fixed-price development changes the whole relationship, here's why, and what it takes to quote one honestly.
5 min read
Performance
Technical debt: what it is and why it's costing you
Technical debt isn't a bug, it's the accumulated cost of every shortcut, and it compounds quietly until one day something important stops working.
5 min read
Growth
The hidden cost of an outdated website
An old site doesn't just look dated, it leaks trust and leads every day. How to tell when it's time to rebuild.
5 min read