Field notes
Plain talk about the software your business runs on.
Over twenty years of lessons on building, running, and betting your business on software. No jargon, no filler.
When a booking system pays for itself
Phone tag and a paper diary work fine until they don't. Here's how to tell when letting customers book themselves is worth building, and when it isn't.
The report you rebuild by hand every Monday
Somewhere in your week is a report you assemble the same way every time, copying, pasting, formatting. It's the perfect thing to hand to a computer.
Your homepage has exactly one job
Most homepages try to say everything to everyone and end up saying nothing to anyone. The good ones answer one question, fast, and point you where to go next.
Mobile-first isn't a trend, it's where your customers already are
Most people will see your site on a phone first, often only on a phone. Designing for the big screen and hoping it shrinks gracefully has it exactly backwards.
Integrations: making your tools finally talk to each other
You probably already own good software. The friction is that none of it talks, so you become the human glue copying data between apps. That job can be automated away.
What a code audit actually reveals
A code audit isn't about finding fault. It's about understanding what you have, what's risky, and what it'll take to move forward before you spend another pound on the wrong thing.
Technical debt: what it is and why it's costing you
Technical debt isn't a bug, it's the accumulated cost of every shortcut, and it compounds quietly until one day something important stops working.
Off-the-shelf vs. building your own
When a subscription tool is enough, and when a small business is better off with something built for exactly how it works.
Why your site should load in under a second
Every extra second of load time costs you customers. A look at what actually makes a small-business site fast.
Have a system that keeps you up at night?
Tell me what's breaking and I'll tell you what I'd do about it. A 30-minute call, no charge and no pitch.