Field Notes

Plain talk about the software your business runs on.

Twenty years of lessons on building, rescuing, and betting your business on software. No jargon, no filler.

Cover image for “Off-the-shelf vs. building your own”
Custom tools

Off-the-shelf vs. building your own

When a subscription tool is enough, and when a small business is better off with something built for exactly how it works.

7 min read
Cover image for “What "fixed-price" really means, and why I work that way”
Strategy

What "fixed-price" really means, and why I work that way

Hourly billing quietly punishes you for asking questions. Here's how a fixed price changes the whole relationship, and what it takes to quote one honestly.

6 min read
Cover image for “Why your site should load in under a second”
Performance

Why your site should load in under a second

Every extra second of load time costs you customers. A look at what actually makes a small-business site fast.

4 min read

Have a system that keeps you up at night?

Tell me what's breaking. I'll tell you what I'd do about it.

Get in touch